The logo is the face of the brand
A great logo ise easily recongnizable, conveys something core about the brand, and will stand the test of time.
![](/media/2a0a66df-672a-4768-b5cf-94a65795bf27/l8oAXw/CeoWebsite/V3/Creative%20Website%20Images/ceo-logo-grid.png)
TAGLINE LOGOS
Use this version of the logo when it exists by itself, with no other context of what CEO is.
![](/media/e38f49ca-ac96-497b-bd23-d4821de31996/jolkhg/CEO-Plus/Branding/V3/GenericCeoLogos/CEO-Creating-Black.png?w=300)
![](/media/1a2ec13d-fe9e-45b3-8e83-b19a1265ac7c/cX1DgQ/CEO-Plus/Branding/V3/GenericCeoLogos/CEO-Powering-Black.png?w=300)
The purpose of these logos are to succinctly communicate our brand's value proposition in a memorable way.
PROGRAM LOGOS
Use the horizontal version of the logo as the primary default unless space limitations require the stacked version.
![](/media/cfd971c9-9ecb-4577-8143-d0d0511fe38d/wQPzdA/CEO-Plus/Branding/V3/CeoProgramLogos/Granite%20UT%20CEO/CEO-Granite-Horizontal-Black.png?w=300)
HORIZONTAL
![](/media/1f530a37-0d5b-4412-b21a-b7faba621cf9/O94ygQ/CEO-Plus/Branding/V3/CeoProgramLogos/Granite%20UT%20CEO/CEO-Granite-Stacked-Black.png?w=200)
STACKED
The program logo is the primary logo used by programs in order to build local recognition.
TAGLINE + PROGRAM LOGO
Use only when suffficient space is available. This logo is at the highest risk for legibility issues.
![](/media/8736d04b-b823-45aa-aed7-c0dd598d1ac3/gQDdjg/CEO-Plus/Branding/V3/CeoProgramLogos/Granite%20UT%20CEO/CEO-Granite-Horizontal-Powering-Black.png?w=300)
![](/media/9c09ecef-69c2-4cae-8d19-eab57346befe/UpDggw/CEO-Plus/Branding/V3/CeoProgramLogos/Granite%20UT%20CEO/CEO-Granite-Stacked-Creating-Black.png?w=200)
A great option that provides the most information about CEO in one mark.
Choose black or white based on the most contrast from the background.
![](/media/cfd971c9-9ecb-4577-8143-d0d0511fe38d/wQPzdA/CEO-Plus/Branding/V3/CeoProgramLogos/Granite%20UT%20CEO/CEO-Granite-Horizontal-Black.png?w=800)